Directorate of Marketing Pune

Organization Overview

Office of the Directorate of Marketing controls the marketing activities of agricultural products produced by farmers of Maharashtra State. The office controls over the work of co-op. societies viz., Marketing, Consumer, Agro-Processing society, Sale-Purchase society, Cotton Ginning and Pressing society, etc., registered under Maharashtra Co-op. Soc. Act, 1960. Mainly, the office supervises overall transactions and control activities of APMC’s in the state in order to provide farmers with fair prices for the produce sold through APMC. To ensure fair prices and avoid exploitation from agents, the office supports farmers in many ways. It also enables the department/government to regulate the prices of agricultural products in the market so that products are made available to consumers at reasonable prices.

Our Vision

To endeavor for the development of a globally competitive and organized marketing network with well-equipped infrastructural facilities so as to facilitate the farmers to get remunerative prices for their agricultural produce and quality agricultural goods to consumers.

Our Mission

To endeavor for proactive, responsive, and prompt administration of the functioning of all marketing co-operatives in the state, both Rural and Urban, with a view to achieving department goals and an enhanced quality delivery system to members and the public at large.
To provide better as well as alternative marketing opportunities to farmers so that they are not subjected to distress sales.
To ensure market reforms by reducing middlemen to an optimum level by providing alternative market channels such as direct market licenses, farmer-consumer markets, private markets, and contract farming.
To maintain an equilibrium between remunerative prices for farmers and reasonable prices for consumers.
To add value to agricultural produce by providing facilities for grading, standardization, pre-cooling, processing, packaging, and export promotion through Government schemes & Public–Private Partnerships.

Objectives

To administer the Maharashtra Agricultural Produce Marketing (Regulation) Act, 1963, and the Maharashtra Agricultural Produce Marketing (Regulation) Rules, 1967.
To guide the Agricultural Produce Market Committee in providing various facilities for marketing in the principal market as well as in the sub-market yards.
The Agricultural Information System was introduced on the recommendation of the Royal Commission on Agriculture in 1935. Under this system, the prices of selected regulated commodities in the market are collected and stored for analysis and informative purposes.
To implement various reforms in agricultural marketing to improve the standards of marketing services and facilities.
To issue direct marketing licenses to various companies and encourage private sector investment in agricultural marketing, leading to the development of private markets.
To establish farmers’ markets in agricultural produce market committee areas to help farmers sell their agricultural produce directly to consumers.